McDonald's는 World Cup의 공식 후원사인데요. 올 6월달에 러시아에서 개최 될 World Cup을 응원하고자 러시아의 전통과 특색을 빗대어 표현한 인쇄광고입니다.
Advertising Agency:DPZ&T, São Paulo, Brazil
General Creative Direction:Rafael Urenha
Executive Creative Direction:Sergio Mugnaini, Carlos Schleder
creative direction:Daniel Motta
Creatives:Daniel Motta, Daniel Mattos, Tiago Zanatta
Account team:Daniel Jotta, Mariana Magalhães, Bruna Rocha, Fernanda Moraes, Fabiana Sanches
Media:Paulo Ilha, Rodrigo Tamer, Renato Mendonça, Guilherme Pereira
Planning:Fernando Diniz, Chris Toledo, Juliana Nobre
Approval Client:Roberto Gnypek, João Branco, Ana Flávia Simões
Graphic Production Direction:Marcos Moura
Art Buyer:Andrea Soeiro
Graphic Production:Marcos Moura, Cristiane Pacheco, Cristiano Arashiro
Image treatment:Marcelo Lino, Cesar Bonfim, Marcelo dos Reis
Illustration:Tiago Zanatta, Olho Bala
