축구화 깔창에 칩을 삽입하자 현실과 가상의 경계가 허물어집니다. 그리고 영상속 인물들은 계속해 축구를 하며 레벨을 올리는데요. 이 영상광고는 아디다스가 구글의 기술을 이용해 만든 축구화용 스마트 깔창으로 이동거리, 속도, 킥의 횟수 등을 기록해 주고 피파 모바일 게임과 연동돼 실제 세계에서 축구를 하며 모은 포인트를 피파 모바일에서 사용할 수 있는 adidas GMR 광고였습니다.
Advertising Agency: adam&eveDDB, London, UK
Joint CEO: Mat Goff
Chief Creative Officer: Richard Brim
Creative Director/s: Simon Vicars, Andre Sallowicz
Creative/s: Simone Warme, Jeppe Vidstrup
Chief Production Officer: Anthony Falco
Agency producer/s: Mondi Howard, Kendal Drake
Chief Strategy Officer: Martin Beverle
Planning Director: David Mortimer
Planner: ShuHan Lee
Business Director/s: James Derrick
Account Director/s: Josh Smith, Kathryn Gooding
Project Manager: Ian Hughes
Design Agency: King Henry
Head of Design: King Henry, Paul Knowles, Alex Fairman
Artworker: Sam Stabler
Retouching: King Henry
3D Artist: Ben Fearnley
Motion Designer: Rob Monk
Production Company: Blink
Executive Producer: Paul Weston
Producer: Connor Hollman
Director: Pedro Martin-Calero
UK Production Manager: Duncan Bernard
D.O.P: Simon Chaudoir
Service Production Company: BAS Productions
Sports Choreographers: Mike Delaney, Marc Cumberbatch
Editing Company: TRIM
Editor: Fouad Gaber
Editor Assistant: Magda Plugowska
Post Production: Absolute Post
Post Producer: Nathan Hoad
Creative Director: Phil Oldham
2D Lead Artist: Tom Clapp
3D Lead Artist: Stephen Henry
Colourist: Matt Turner
Music Supervisor: Lauren Wilson / Adidas
Audio Post Production: 750MPH
Composers / Soundtrack: Inja Cannon, Pete Cannon / Intro
Sound Engineer: Neil Johnson, Sam Ashwell
Photographer: Andy Glass
Photographic Agent: Rose Mullings, Wyatt Clarke Jones
First Assistant: Daniel Hutton
Digital Operator: Gideon Marshall
Stylist: Mair Joint
Make-Up: Enzo Volpe
CGI Artist: Ben Fearnley
CGI Artist Agent: Sam Summerskill / BA Rep
Retouching: King Henry
Producer: Kendal Drake
Photographer/Director Celebrity Shoot: Ruud Baan
Photographic Agent: Valie Fiordimare / Take Production
Stylist: Ilaria Magini
Make-Up: Paola Fracchia
Service Production: Take Production
