지난 캠페인부터 여자아이들에게 강요되는 '여자다움'에 대해 반대해온 P&G에서 이번엔 스포츠를 주제로 새로운 캠페인 영상을 선보였습니다. 이번에도 깊이 생각할 만한 고민거리를 대중들에게 던지고 훌륭한 카피로 사람들을 끌어들였다는 점에서 의미있는 광고인 것 같습니다. P&G의 광고입니다 :)

Date: Jun 28, 2016

Agency:Leo Burnett Chicago

Client:Always

Director:Nanette Burstein

Global Chief Creative Officer:Mark Tutssel

Creative Chairman:Mark Tutssel

Company:Publicis

Communications Chief Creative Officer:Judy John

EVP ECD:Nancy Hannon

VP Creative Director:Isabela Ferreira, Natalie Taylor

Associate Creative Director:Amanda Mearsheimer, Gloria Dusenberry

Senior Copywriter:Anthony Brooks

Senior Art Director:Jillian Lamb,Luis Marques

Copywriter:Garrett Vernon, Pete Kellen

Creative Resource Manager:Darlene White

Executive Director of Production:Vincent Geraghty

SVP Group Executive Producer:Mary Cheney

VP Executive Producer:Tony Wallace

Senior Producer:Adine Becker

Director of Music:Chris Clark

Assistant Music Producer:Alec Stern

Senior Talent Manager:Linda Yuen