The purpose of this study is to analyze the reporting influencing voting and the political advertising as the best election campaign in election, and to explore the tentative model appearing relations of reporting, political advertising and voting. The following is research questions established for this study. Research Question 1: What characteristics is reporting of newspapers and broadcasting media during the period of a presidential election campaign? Research Question 2: What characteristics is political advertising of newspapers and broadcasting media during the period of a presidential election campaign? Research Question 3: What characteristics are contents of political advertising during the period of a presidential election campaign? I conducted a content analysis to solve research questions. The result of research questions is as following.