This paper deals with the global production system of the athletic footwear industry. Its arm is to investigate the structure of the international production fragmentation and the relationships between buyers and original equipment manufacturers(OEMs). An evolutionary game is applied to analyze the buyers’ transaction strategies in the athletic footwear industry. At the same time a simulation model for the dynamics of the industry shows how the fluctuation of the market share across the time occurs in industry evolution due to the manufacturing strategies and production system. I have analyzed whether or not the relationships between buyers and OEMs can be an evolutionarily stable state(ESS). This paper shows that the unique ESS consists of the buyers based on high quality products playing the partnership strategy and the buyers-based on low quality products playing the market-based.