This study looked into the media, the provider of political information, in order to understand the influence of Internet media on the political process. By doing so, this study pursued to look into how the Internet media are coping with the relations with the old media and how the Internet media seek the future directions. In order to make a content analysis of the media, this study took the perspective of the media`s social responsibility theory, urging the media to form a desirable public sphere in a modern society, and looked into the operations of each media. First, this study categorized the media into the old media including printed newspapers and TV broadcasts and the new media including the Internet newspapers. Then, this study made content analysis into the election reports focusing on the Seoul mayoral race during the 2006 local elections.