The purpose of the study was to examine how audience recognize different domestic and international sports news reports depending on the media press forms. This paper raised the following questions: 1. What differences exist among press forms in reporting domestic and international sports news? 2. What differences exist among news frames regarding domestic and international sports? 3. What differences exist among thematic frames regarding domestic and international sports? 4. How does an audience recognize the sports news frame? This study used content analysis and questionnaire surveys simultaneously. The content analysis consisted of quantitative and qualitative analysis. On the other hand, the questionnaire was made up of `news frames`, `the effect of news frames`, `the evaluation of the news frames`, `the patterns of using sports media`, and `population statistical variables`. The objects of the study were the `2006 K-league playoffs` and the `2006 world cup Germany`, where the former represented a domestic sports event and the latter an international sports event. The sports news frames used for measurement were KBS and SBS sports broadcasts as well as the sports news articles of such newspapers as Daily Sports, Sports World/ Chosun, and Hangyeolae.